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Vijay Sethumadavan

Vijay Sethumadavan

CEO & Founder

Vijay Sethumadavan is the CEO & Founder of 2 popular radio shows Morning Raaga and Madhurageetham on Canadian Multicultural Radio that airs on the 101.3 FM band.

Vijay was the co-founder of Keralam Media Corporation that published the semi-literary magazine ‘Kairali’ in Canada for 5 years. He is the Founder and CEO of the Pan-Canadian Telugu beauty pageant, Miss & Mrs Telugu Canada and the popular Malayalam music reality competition Canadian Malayalee Idol. He’s the Founder of, an event management company that organizes events focused on Telugu Arts, Entertainment & Culture. 

His extensive media and marketing experience in Radio, Television & Publishing industries and his contribution to the Canadian Malayalee & Telugu communities as a media professional for over 18 years is noteworthy. An engineer by profession, Vijay consults in the role of an IT Architect for Ontario Public Service.